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Boise,
known as the City of Trees, is a place of sophistication and tremendous
aspiration for the future. It reigns as a regional trade and commerce
center for the area and draws people from all over the Northwest.
New businesses are attracted to the Boise area because of its low
cost of living, high quality of life and pro-business approach of
local government authorities. It is attracting national attention
due to a tremendous growth spurt during the last ten years. Boise
was featured in Newsweek as one of the top five "Hottest Tech
Cities" in the November 9, 1998 issue. Forbes lists Boise as
number two on the list of best places to do business in its May 26,
2003 issue stating, "With costs 14% below the national average,
Boise has been able to attract and keep tech titans Micron Technology
and Hewlett Packard." Ladies Home Journal sung Boise's praise
in 2002 with Boise topping its list of the best cities for women.
Within the Boise MSA there are over 22,000 businesses and more than
a dozen corporate headquarters - four of which are Fortune 500 companies.
The Metro Area consists of several cities and over 560,000 people.
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Boise is
a major corporate headquarters and financial center in the Northwest.
In fact, Boise is the only U.S. metropolitan area with less than
one million in population yet which serves as the headquarters for
more than four major international companies. Boise ranks sixth
in the nation based on the number of corporate headquarters in comparison
to the population base. Among the most significant companies, which
call Boise home are: Micron Technology, Albertson's A SUPERVALU
Company, Simplot Company, and Washington Group International. Several
other important firms impact the Boise area, including Hewlett-Packard,
U.S. Bank, Trus Joist (TJ) International, and Idaho Power.
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Boise
is seated in the center of the Treasure Valley and surrounded by mountains
and foothills. There are unlimited recreational opportunities for
outdoor enthusiasts. Rivers, streams and lakes abound and many are
within walking distance of the downtown business center. National
Geographic's Adventure Magazine touts Boise as, "The last great
place in the American West".
"It's not because Boise is situated perfectly between Idaho's
Rocky Mountains and the vast Great Basin deserts that stretch northward
from Nevada. Nor is it that three rivers converge near here: the Boise,
the Payette, and the Snake. It's not that the Boise area includes
some of the country's best mountain biking trails, or that deep powder
and steeply pitched rock are less than 20 minutes from downtown restaurants
and coffeehouses. These things alone would beckon pilgrims, like me,
in search of urban-outdoor nirvana." -- National Geographic Adventure
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